World Liberty Financial (WLF) has scooped up $48 million worth of Ethereum over an eight-hour buying spree, stretching from Sunday afternoon to late evening.

The purchases come as the Trump family has rocked the crypto industry with consecutive meme coin launches over the weekend.

The platform purchased 14,403 ETH at an average price of roughly $3,300, data from Arkham Intelligence shows. This brings the Trump-linked, increasing its total holdings in ETH to 28,612, worth approximately $109 million at current prices.

"Wait until you see what they do tomorrow," Eric Trump posted on X, tagging the project's account after the initial transactions surfaced.

Further details on what's expected were not provided. Decrypt has reached out to the project to learn more.

WLF's accumulation follows the project's clarification last Tuesday, when it moved approximately $60 million in assets, writing on X that this was part of the venture's routine "treasury management" for its operations.

This involves "payment of fees and expenses" and "working capital requirements," the project explained, as speculations of its trading activity began circulating on social media.

"The timing is notable given recent Trump-related token activity on Solana," Min Jung, an analyst at Presto Research, told Decrypt.

At that point, WLF "appears to be acting more like a fund than a DeFi or DEX-style protocol," Jung noted. "The size and timing of these purchases suggest preparation for a significant market move or platform upgrade."

Minutes after initial tracking done by Decrypt, WLF stated on X that it has "sold 20%" of its token supply. Citing "massive demand and overwhelming interest," WLF confirmed that it has decided to open an "additional block of 5% of token supply."

"To celebrate the successful launch of $TRUMP, we decided to distribute 5% of the $WLFI supply between our community," a separate tweet from the official WLF account on X reads.

Total holdings across ETH, USDC, USDT, and several other assets from the WLF tracker on Arkham now show that the figure has spiked from $187 million to $235 million at press time.

Trump effect

After President-elect Donald Trump's victory rally in Washington, DC, a Solana-based meme coin linked to Melania Trump was launched on Sunday afternoon.

Hours before the Melania Trump meme coin launched, Donald Trump Jr. claimed on X that his family was "extremely proud" of what they have continued "to accomplish in crypto," tagging World Liberty Financial and the ticker for his father's official Trump meme coin.

World Liberty Financial did not immediately respond to requests for comment about the latest purchases, the token sales, or Eric Trump's teased announcement.

This story is developing and will be updated as more information becomes available.

Edited by Sebastian Sinclair