币界网报道：Referral marketing, also known as word-of-mouth marketing, is a cost-effective strategy that leverages satisfied customers to drive business growth. It involves incentivizing existing customers to promote products or services to their networks and tracking performance with tracking mechanisms. This approach offers numerous benefits such as enhanced trust, increased customer lifetime value, and expansive reach. To implement referral marketing effectively, businesses must identify advocates, design incentive structures, promote the program, and track and optimize performance.